Why "warm marketing" doesn't work

by Dr. Jeffrey Lant

It all sounded so good.

Incredible earnings potential!

Work at home!

Big profits in your spare time!

Yours, all yours, if  you only recruit a few family members and friends... who would then recruit a few family members and friends... who would then recruit a few family members and friends.

Easy! Get started today! Just pay a monthly fee and stockpile a few "they sell themselves"" products... and all those eye-popping benefits (and the money you so need) would be yours.

Unfortunately...  it all went wrong, so terribly wrong and in such a short time, too.

No money!

No snug business producing guaranteed extra income!

And family members and friends angry at you for involving and misleading them, with collateral damage for years to come.

What went wrong?

"Warm marketing" is the culprit!

Consider any company you know from major household brand names to local "mom and pop" operations. Do these companies reply on their family and friends to prosper? Certainly not. In fact, the question is absurd. These enterprises, every one of these enterprises, relies on the quality of their goods and customer service -- and their own never-ending marketing efforts -- to attract people to their stores and develop long-term relationships.  If you asked such business owners if they were relying on their family and friends to get by, they'd dismiss the notion in a minute as ludicrous.

And so should you!

Why "warm marketing" doesn't work

Warm marketing is based on the proposition that people know people and that by everyone doing a little bit of presentation and recruitment, everyone benefits. Nice idea.

Unfortunately, it has as many holes as swiss cheese.

The premise of "warm marketing" is that people will buy whatever you're selling because they know you, and you ask them. By contrast, in real businesses people buy not because of their personal connection, but because of their need for the product, the eye-catching selection of what you have available, and the particular motivating offer you're making. Selling to their parents and best friends is most assuredly NOT the basis of their success!!!

So, who benefits from "warm marketing" then?

The parent company -- and no one else.

Does the opportunity charge you a fee for joining and/or a monthly "membership" fee. Bingo! They're making money off you.... even if you never make a penny.

Does the opportunity require that you buy a certain amount of product every month? Bingo! They're making money off of you ... even if you never make a penny.

Does the opportunity require that you maintain a certain level of sales to get paid? Bingo! They're making money off of you ... even if you never make a penny.

Let's be very clear: their objective is to make a profit for the company. Whether you make one or not is never their concern.

What companies relying on "warm marketing" never offer

ALL businesses, warm or otherwise, need a steady flow of prospect leads. Regular companies master the art of lead generation early... or they go out of business fast.

Warm marketing companies don't spend a nickle instructing you on marketing mastery. No need! Instead, they just hand you a prospect script and tell you to call all your family and friends ASAP, since that's the sure-fire way to success.

WRONG!

Real companies that have dealer programs bend over backwards to accommodate your need for prospects and to help you educate and close these prospects.

The better the company, the more focused they are on your success, the more you can expect them to provide, such as

* a training program that shows you how to generate and work with your prospects

* multiple lead-generating services

* ad copy that works

* proven prospect scripts

* company-provided incentives to stimulate prospect identification and action

* company provided live and recorded presentations for prospects, delivering key information and answering queries.

Real companies don't say "recruit grandma and all will be well." Instead, they focus on providing you with EVERYTHING you need to generate and close leads, including (and this is absolutely vital) the hot new automatic recruitment software which only cutting-edge companies make a point of offering.

This exciting, money-making software enables you to generate

* unlimited

* guaranteed

* targeted

* specific

* unique

traffic to your website... and to do it AUTOMATICALLY and for FREE!

Related software delivers the Number One position in every search engine on earth... including Google, Yahoo, Bing, Alexa, etc. again AUTOMATICALLY and FREE! (I bet you didn't know you could do this in under 5 minutes, automatically. And for FREE, if the company gives you this amazing software!)

Real companies are happy to give this to you free because they know that traffic is king and that your success (and theirs) is dependent on it.

Meanwhile, back at the ranch, the outmoded companies advocating "warm marketing" remain in the dark ages.... snagging you with a system that seems easy but is the worst imaginable, not least because it leaves you with a trail of strained and broken relationships with family and friends you have irritated and angered.

To avoid this and all the other pitfalls of this notoriously inefficient and ineffectual marketing system, just remember Nancy Reagan's famous line: "Just say no." It will save you a world of grief, frustration, and a lifetime of bitter, recriminatory comments from family and former friends. It will also enable you to continue your search to find the best opportunities... those  which eschew "warm marketing" altogether, and rightly so!



About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Republished with author's permission by Dallas Cousins